TABLE OF CONTENTS


“Team Creativity At Work-I:  

You Do Want To Be More Successful Than Your Competition, Don't You?" 
by Ed Glassman

PART 1. USE ADVANCED CREATIVE THINKING TECHNIQUES TO SHIFT PARADIGMS.

• Chapter 1. Creativity & Innovation Meetings Attack Major Problems For The Success Of Your Organization3

• Chapter 2. A Paradigm Shift: The Sound of One Hand Clapping? 15     

• Chapter 3. "If You Always Do What You Have Always Done, You Will Always Get What You Have Always Gotten."   17

• Chapter 4. Creative Thinking: Inherited Or Learned?   21

• Chapter 5. "Stimulate Your Creative Thinking?"   23

PART 2. TECHNIQUES TO CREATE A CREATIVE ATMOSPHERE. 

• Chapter 6. Habits That Interfere With The Creative Atmosphere In Your Mind.   27

• Chapter 7. Nine Magic Dots.  33

• Chapter 8. Techniques to Help The Sharing Of Ideas At Work.   39

• Chapter 9. Automatic Writing Helps The Creative Climate In Your Mind.   45

PART 3. TECHNIQUES TO SHIFT PARADIGMS. 

• Chapter 10. Creative Thinking In Action: The 3 Key Creative Steps.   49

• Chapter 11. Creative Thinking In Action:  Step 1: Techniques To Shift Paradigms and Define Problems Creatively (The 1st key creative step).   51

Chapter 12. Creative Thinking In Action:  Step 4: Techniques To Generate New Ideas Abundantly (The 2nd key creative step); "Brainstorming isn't enough any more."    59

Chapter 13. Creative Thinking In Action:  Step 5: Techniques To Combine Ideas Innovatively Into Creative Trigger-Proposals (The 3rd key creative step), 73

Chapter 14. Identify Criteria And Develop Workable Solutions.   75

Chapter 15. Ready, Set, Action Plans.   77

PART 4. TECHNIQUES FOR CREATIVE MEETINGS. 

• Chapter 16. Beef Up Regular Meetings.   79

• Chapter 17. Techniques For Permanent “Creative Thinking Teams.”   83

Chapter 18. Techniques For a Creativity & Innovation Meeting to Solve Important Problems Of Your Organization.87

PART 5. CREATIVE THINKING TECHNIQUES FOR PEOPLE WHO WORK ALONE. 

• Chapter 19. Think Creatively Alone.   93

• Chapter 20. Find A Job You Like And You’ll Stay Creative: Nourish The Creative Flame Within You.   99

• Chapter 21. Techniques To Sell Your Proposal Creatively.   103

• Chapter 22. The Zen Moment & Creative Thinking.   107

Chapter 23. Help Your Own Creative Thinking. "With creative thinking, it's what you do that counts, not what you know."   111

PART 6. TECHNIQUES FOR LEADERS OF TEAMS. 

• Chapter 24. You Want Your People To Become More Creative, Don’t You?   117

• Chapter 25. Techniques to Motivate People: Nourish The Creative Flame In Others.   119

• Chapter 26. "The Biggest Help To My Creative Thinking At Work Is ... When My Boss Leaves Town.”   128

• Chapter 27. Self Directed Team Building To Help Creative Thinking Without A Consultant. "You  do want your team to be more creative, don't you?"    136

• Chapter 28. Creativity, Conformity, And Risk: Techniques To Manage Low Conformers Creatively. 143

• Chapter 29. As A Leader, It’s What You Do That Counts, Not What You Know.     148

PART 7. DO’S & DON’TS
“When you come up with the obvious, look elsewhere.”

• Chapter 30. Questionnaire for Individuals: Assess Your Creative Thinking Habits.    151

• Chapter 31. Questionnaire for Work Groups: Assess How You All Help Creative Thinking.   154

• Chapter 32. Questionnaire for Leaders: Adjust Your Leadership Style to Help Creative Work In Your Team.    160

• Chapter 33. Don’t Do These Things.   177

• Chapter 34. Do These Things.   179

EPILOG

Creative Thinking Techniques 173

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"Team Creativity at Work-II: Brainstorming Isn't Enough Anymore."  

by Ed Glassman 
COLUMNS

 PART 1. Creativity & Innovation Meetings
     Creativity & Innovation Meetings Solve Important Company Problems    3

     Identifying New Products In A Creativity & Innovation Meeting    4

     Improving Quality at Work in a Creativity & Innovation Meeting    5

     A Creativity & Innovation Meeting with Customers (and Suppliers). A Novel Idea.   6

     DuPont Uses a Creativity Meeting to Solve an Important Technological Problem    7

     Consulting Engineering Firm Works with a Client in a Creativity Meeting 8

     Controlling Manufacturing Waste in a Creativity Meeting   9

     DuPont Solves Manufacturing Problems in a Creativity  Meeting    10

     Creativity & Innovation Meetings Provide the Best Creativity Training   11


• PART 2. Creative Thinking Techniques
     Bizarre Trigger-Ideas and the Unexpected Solution   13

     Brainstorming Isn’t Enough Anymore   14

     Creativity as a Learnable Skill   15

     Some Favorite Idea Generating Techniques   16

     Metaphors and the Problem’s Essence Shift Paradigms17

     Is Right Brain Creativity a Myth?   18

     Some Advanced Idea-Generating Procedures   19                          

     Help the Creative Climate in Your Mind with Automatic Writing   20

     Assess Your Creativity Habits    21

     Motivating Creativity Catalysts   22

     Mind Funnels and the Creative Atmosphere of your Mind    23

     Mind Funnels & Half of Eight   24

     The Zen Moment in Creative Thinking   25

     Paradigm Shifts and the Sound of One Hand Clapping    26


• PART 3. Creative Problem-Solving
     Solve Problems Creatively I. The 3 Key Creative Steps   28

     Solve Problems Creatively II. Define Problems Imaginatively   29

     Solve Problems Creatively III. Generate New Ideas Abundantly   30

     Solve Problems Creatively IV. Select and Combine Ideas Innovatively   31

     Identify the Criteria to Select Proposals   32

     Sell Your Ideas and Proposals Resourcefully   33

     Make Action Plans.   34


• PART 4. Creative Environment
     Nurture The Creative Flame at Work   36

     A Dozen Ways to Help Creativity at Work   37

     Who’s Responsibility for Creativity at Work?   38

     Idea-Helping Procedures Help Idea Sharing   39


• PART 5. Creative Teams At Work
     Special Creativity Teams   41

     Building Teams to Help Creativity at Work   42

     Beef Up Your Team’s Meetings: Turn Them Upside Down   43

     Assess How Your Team Helps Creativity   44

     Learn Advanced Creativity Procedures with Your Team   45


• PART 6. Managing for Creativity and Innovation
     Conformity and Creativity   47

     Lead Low Conformers Creatively   48

     Help Creative Output Through Responsible Self-Direction   49

     "The Biggest Help to my Creativity is when my Boss Leaves Town.”   50

     Paradigm Shifts and Franchises   51

     Habits Managers Need to Change   52

     Your Leadership Style can Help Creativity at Work   53

     Mid Career Productivity Sag: What To Do About It.   54


• PART 7. Creative Companies
     Amoco Chemical Trains Creative People to Foster Creativity and Innovation 56

     New Ideas Process Fosters Innovation in Amoco    57

     Hoechst-Celanese Office of Innovation    58

     DuPont Center for Creativity & Innovation    59

     Creative Customer Relations at Stew Leonard’s Store.    60

     Kinko’s Copies, Creativity from the Ground Up   61

     Empowering People Fosters Creativity in Marketing Consulting Firm   62

     Autonomy Helps Sports Equipment Firm   63

     Book Publisher's Profits is a Byproduct of Employee Creativity   64

     Teamwork Fosters Creativity in Real Estate Project   65

     Clear Management Philosophy Fosters Creativity in Media Company   66

     Radio Station Fosters Creativity with Training   67

     Enjoyment and Combining Ideas Foster Creativity in Restaurants   68

     Creative Businesses Deliberately Foster Creativity   69

• PART 8. Creative People
     There's More Than One Way To Think Creatively At Work   71

• PART 9. Creative Government
     NC Governor Jim Martin   73

     US Congressman David Price  74

     Policy Entrepreneurship: Focused Creativity in Elected Office    75

     NC State Senator Howard Lee    76

     Orange County Commissioner Verla Insko    77

     Town Mayor Ken Braun    78

     Town Council Member Joe Herzenberg    79

     Town Manager Cal Horton    80

     District Attorney Carl Fox    81

• EPILOG: 
     Creativity Techniques   .82

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